International Archives of Medical Sciences and Public Health
Vol. 2 No. 1 (2021):

Analysis of The Impact of Image Messages on Cigarette Packs on Interest to Stop Smoking in Medan City Community

Alya Zuhrah (Universitas Islam Negeri Sumatera Utara)
Bintang Rizki Angeli (Universitas Islam Negeri Sumatera Utara)
Maharani Harahap (Universitas Islam Negeri Sumatera Utara)
Meuthia Ulyna Zahra (Universitas Islam Negeri Sumatera Utara)
Nia Syahfitri Damanik (Universitas Islam Negeri Sumatera Utara)
Uli Syahri Rizki (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
01 Dec 2021

Abstract

The regulation on graphic warnings on cigarette packs is governed by Minister of Health Regulation No. 28 of 2013 about the Inclusion of Warnings and Health Information on Tobacco Product Packaging. Smokers should also be urged to quit smoking by seeing frightening image messages on their cigarette packets. The goal of this study was to determine the effect of graphic messaging on cigarette packs on the interest of Medan residents in quitting smoking. This study used a quantitative Likert scale and 100 respondents to collect primary data. In this study, data were gathered through the use of a questionnaire and an online Google form. In this study, the data are analyzed using univariate analysis along with descriptive statistics. The results indicated that 64% of respondents smoked daily, 36% smoked occasionally, and 58% started smoking between the ages of 16 and 23. Cigarette picture message number 4 received the highest response value, namely 7-8. While the majority of respondents chose picture number 1 with a score of 5-6 as the image message that increases their intention to quit smoking, To discourage smoking behavior in the society, the government must increase the image message on cigarette packets. To enhance people's intentions to quit smoking, socializing about smoking image messaging should be provided.

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Journal Info

Abbrev

iamsph

Publisher

Subject

Health Professions Medicine & Pharmacology Nursing Public Health

Description

International Archives of Medical Sciences and Public Health is a peer-reviewed journal dedicated to disseminating and discussing scientific literature and other health-related research. This journal is intended to serve as a forum for communication between stakeholders in health research, including ...