JAZ: Jurnal Akuntansi Unihaz
Vol 4 No 2 (2021): JAZ:JURNAL AKUNTANSI UNIHAZ

PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE.

karnadi karnadi (Universitas Prof. Dr. Hazairin, S.H Bengkulu)
Winny Lian Seventeen (Universitas Prof. Dr. Hazairin, S.H Bengkulu)

Article Info

Publish Date
31 Dec 2021

Abstract

This study aims to examine the effect of advertising and price on purchasing decisions in e-commerce. This research was conducted on students of the Faculty of Economics and Business, Unihaz. The number of samples in this study were 71 respondents. The results showed that 65.4% of the advertising and price variables were able to explain the purchasing decision variables in e-commerce. Based on the results of the simultaneous test, advertising and price variables affect purchasing decisions in e-commerce, while based on a partial test, advertising variables affect purchasing decisions in e-commerce. market, but price has no effect on purchasing decisions in e-commerce.

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Journal Info
JAZ: Jurnal Akuntansi Unihaz
Website

Abbrev

jaz

Publisher

Universitas Prof. Dr. Hazairin, SH

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

JAZ : Jurnal Akuntansi Unihaz merupakan Jurnal Ilmiah yang mempublikasikan hasil-hasil penelitian empiris, studi teoritis dan pemikiran kritis dalam bidang akuntansi meliputi akuntansi keuangan, akuntansi sektor publik, akuntansi manajemen, perpajakan, auditing, dan sistem informasi akuntansi. Dalam ...