Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, WORD OF MOUTH, KUALITAS WEBSITE, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA

Muhani (Unknown)
Hanum San Sabillah (Unknown)

Article Info

Publish Date
28 Jan 2022

Abstract

This study aims to analyze the effect of Celebrity Endorser, Brand Image, Word of Mouth, Website Quality, and Price Perception on Purchase Decisions on E-commerce Tokopedia. The population in this study were all people of DKI Jakarta Province who shopped at Tokopedia. The results showed that Celebrity Endorser, Brand Image, Word of Mouth, Website Quality, and Price Perception had a positive and significant effect on Purchase Decisions on E-commerce Tokopedia.

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Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...