Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

ANALISIS PERSEPSI KONSUMEN TERHADAP KEINGINAN MENGGUNAKAN E-COMMERCE DALAM BERTRANSAKSI ONLINE

Fajar Sulaiman Noviandi (Unknown)



Article Info

Publish Date
28 Jan 2022

Abstract

The desire to use is a desire or action taken by a consumer to determine a choice from several available alternatives to solve problems. The level of desire to use is closely related to the development of the electronic commerce (e-commerce) business. Factors that can effect the desire to use e-commerce in online transactions include consumer perceptions of ease and usefulness of e-commerce. This study aims to analyze consumer perceptions related to ease and usefulness of e-commerce, either partially or simultaneously on desire to use e-commerce in online transactions. The method used was descriptive method and quantitative method. The sample of this research was 97 people of early adults aged 20-30 years in Sumedang City. Data collection techniques used a questionnaire with data analysis through multiple linear regression. The results of statistical tests that ease had a positive and significant effect on desire to use e-commerce in online transactions; usefulness had a positive and significant effect on desire to use e-commerce in online transactions; ease and usefulness had a simultaneous and significant effect on desire to use e-commerce in online transactions.

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Journal Info

Abbrev

fairvalue

Publisher

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...