Jurnal Ekonomi Dan Bisnis
Vol 24, No 2 (2021): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2021

PENINGKATAN KINERJA UMKM DITINJAU DARI MODEL PENGELOLAAN KEUANGAN, SUMBER DAYA MANUSIA, STRATEGI PEMASARAN, DUKUNGAN PEMERINTAH DAN UMUR USAHA

Komala Ardiyani (Unknown)
Syafnita Syafnita (Unknown)

Article Info

Publish Date
27 Sep 2021

Abstract

This study aimed to examining the influence of financial management model, human resources competencies, marketing strategies, government support and business age influence the improvement of MSME performance. The study sample of 64 MSMEs in Pekalongan. Data analysis techniques used was multiple linear regression. The results of study prove that the financial management model, human resources competencies, marketing strategies do not have a positive effect on improving the performance of MSMEs. However, government support and business age have a significant effect on improvement of MSME performance

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Journal Info
Jurnal Ekonomi Dan Bisnis
Website

Abbrev

jebi

Publisher

Universitas Pekalongan

Subject

Economics, Econometrics & Finance

Description

Jurnal ekonomi dan Bisnis adalah jurnal yang mempublikasikan hasil -hasil penelitian dan kajian pustaka dibidang ekonomi manajemen, Akuntansi dan Bisnis. Jurnal Ekonomi dan bisnis Terbit secara berkala dua kali dalam setahun yaitu dibulan Maret dan September. ...