<![CDATA[The purpose of this study was to determine the effect of location, service quality and product quality on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan. The sample in this study was 100 customers who saved at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office. The sampling technique is accidental sampling technique. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression analysis show Y = 8.281 + 0.186X1 + 0.397 X2 + 0.235 X3 + e. Location has a significant influence on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.018 which is smaller than 0.05. Service quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.000 which is smaller than 0.05. Product quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.001 which is smaller than 0.05. Location, service quality and product quality jointly have a significant effect on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.000 which is smaller than 0.05.]]>
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