Capacity building of farmers in developing fresh flower business in Berjo Village, Ngargoyoso District

Suminah Suminah (Departemen Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret Jl. Ir. Sutarmi No.36 Surakarta, 57126)
Padmaningrum Dwiningtyas (Departemen Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret Jl. Ir. Sutarmi No.36 Surakarta, 57126)
Anantanyu Sapja (Departemen Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret Jl. Ir. Sutarmi No.36 Surakarta, 57126)
Kristiyanto Agus (Departemen Pendidikan Olah Raga, Fakultas Keolahragaan, Universitas Sebelas Maret Jl. Ir. Sutarmi No.36 Surakarta, 57126)

Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol 7, No 1 (2022): February 2022

Fresh flowers potentially become an alternative business for Berjo farmers, Karanganyar District. Berjo Flora is of a farmer group that engages in the fresh flowers business, but the venture still has some obstacles such as cultivation skills, business diversification, business management, marketing, and business motivation. Therefore, this Program Kemitraan Masyarakat (PKM) is undertaken as an effort to solve the problem in the form of; (1) chrysanthemum flower cultivation training; (2) business motivation, management, and online marketing; (3) flower bouquet training. Partners in this program consist of 14 members of Berjo Flora farmer group that are active as fresh flowers farmers. Results of this effort are: (1) improved business motivation and skills of the fresh flowers farmers; (2) establishment of marketing network and information exchange between fresh flower farmer communities.