Jurnal Riset Manajemen dan Bisnis
Vol 11, No 2 (2016): Jurnal Riset Manajemen dan Bisnis

MENGUKUR TINGKAT PENERIMAAN TEKNOLOGI MOBILE APPS DI KALANGAN MAHASISWA DI YOGYAKARTA

Sisnuhadi Sisnuhadi (Unknown)

Article Info

Publish Date
14 Mar 2017

Abstract

The purpose of this study is to measure the acceptance of mobile apps technology using UnifiedTheory of Acceptance and Use of Technology (UTAUT) in Yogyakarta and its surrounding areas. Thestudy found that constructs such as performance expectancy, effort expectancy, and social influencepositively influence behavioral intention. While facilitating conditions and behavioral intention havepositive impact on use behavior. This study also validated that UTAUT model can be used to measurethe acceptance of mobile apps.Keywords: UTAUT, technology acceptance, mobile apps

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...