Jurnal Riset Manajemen dan Bisnis
Vol 7, No 1 (2012): Jurnal Riset Manjemen dan Bisnis

ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KINERJA KEUANGAN PENGEMBANGAN PRODUK BARU USAHA MIKRO KECIL DAN MENENGAH

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Article Info

Publish Date
01 Jun 2012

Abstract

This study examines the effect of two strategic orientations, market orientation and entrepreneurial orientation, on financial performance in new product development. Drawing upon a sample of 137 micro, small, and medium-sized firms, multiple regression was used for testing four hypotheses. The results show thata market orientation and risk taking were positively related to financial performance in new product development, while innovativeness and risk taking show no such relationship.Keywords: market orientation, entrepreneurial orientation, and new product

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...