Jurnal Ilmu Ekonomi dan Sosial (JIES)
Vol 10, No 1 (2021): March 2021

Pengaruh Komunikasi Terhadap Kepercayaan (Studi Pada UMKM Di Daerah Istimewa Yogyakarta)

cahya purnama asri (Universitas Widya Mataram)

Article Info

Publish Date
30 Dec 2021

Abstract

This study aims to determine the effect of communication on trust in MSMEs in the Special Region of Yogyakarta (DIY). This research was conducted on 50 MSME owners in DIY, which were determined by the purposive sampling method. Data analysis in this study used linear regression. The results of the study indicate that there is no effect of communication on trust. Suggestions for further research are also presented here

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Journal Info
Jurnal Ilmu Ekonomi dan Sosial (JIES)
Website

Abbrev

jies

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

JURNAL ILMU EKONOMI DAN SOSIAL (JIES) is a single-blind peer-reviewed, quarterly, multidisciplinary research journal in the field of Economics and Social Sciences who published by the Research Center, Universitas Mercu Buana. This journal discusses the results of conceptual and applied science ...