Jurnal Riset Manajemen dan Bisnis
Vol 9, No 1 (2014): Jurnal Riset Manajemen dan Bisnis

AUDIT MANAJEMEN: EFEKTIFITAS STRATEGI CDMP DALAM DISTRIBUSI PRODUK PRABAYAR DI TELKOMSEL

Roy Alvian Mulyo Santosa (Fakultas Bisnis Universitas Kristen Duta Wacana)
Marbudyo Tyas Widodo (Dosen Fakultas Bisnis Program Studi Akuntansi Universitas Kristen Duta Wacana)

Article Info

Publish Date
01 Jun 2014

Abstract

Telkomsel is the largest sellular operator in Indonesia. In order to achieve its distribution goal, Telkomsel had formulated CDMP strategy. To evaluate the implementation of this strategy, Telkomsel need to hold management audit. This study observed the effectiveness of the CDMP stategy’s implementation in 17 Registered Outlet in Kecamatan Kraton. The conclusion of this study is that CDMP stategy has been already implemented effectively. Keyword: Telkomsel, Management Audit, CDMP strategy

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...