<![CDATA[Product innovation can increase the added value of a product, so this will affect consumers in determining purchasingdecisions. This research aims to find out whether there is a difference in Product Innovation Between OPPO Smarthphone and VIVO (Study on Oppo And VIVO Smarthphone Users in Bima City). This type of research is descriptive. The research instrument used is a likert scale questionnaire that has been shared. The population in this study is all consumers of Oppo Smarthphone users and VIVO in Bima Citywhose numbers are not yet known for sure (Unknow population). The number of samples in this study was 30 respondents for each object or subject of the study, so that the overall sample number was 60 respondents with accidental sampling techniques. The data collection techniques used are observations, questionnaires and literature studies. Data analysis techniques used are valid, reliability test, different test (t-test). The results of the study showed that there is no difference in Product Innovation Between OPPO Smarthphone and VIVO (Study on Oppo And VIVO Smarthphone Users in Bima City)]]>
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