PT Bank BNI Syariah is a financial institution, especially the banking sector, a community institution that is expected to be able to smoothen the economy of a country. The Indonesian state as a country whose majority is Muslim has long craved the presence of a financial institution system that suits the demands of the needs not limited to finance, but also demands morality. System, the bank in this case is a system that is free from the practice of interest called Sharia Banks. One type of financing at Islamic banks is known as Murabahah financing, namely a sale and purchase agreement between the bank and the customer. Islamic banks buy goods needed by customers and then sell them to the relevant customers at the acquisition price plus the profit margin agreed between the Islamic bank and the customer. One of the muradaha financing is Murabahah Emas. The method used is the AHP method. Statistical analysis is used to process and analyze data and draw research conclusions from hypothesis testing. The AHP Method is expected to make it easier to get a Golden Murabahah decisionKeywords: Murabahah Financing, Islamic Banks, Effectiveness
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