Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Vol 10, No 2 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen

ANALISIS LITERASI KEUANGAN PEDAGANG DI PASAR OESAPA KOTA KUPANG NUSA TENGGARA TIMUR

Voldiana Sine (Universitas Nusa Cendana)
Pius Bumi Kellen (Universitas Nusa Cendana)
Paulina Yuritha Amtiran (Universitas Nusa Cendana)



Article Info

Publish Date
30 Sep 2020

Abstract

This research aims to analyze the literacy levels of Oesapa Market traders. This research is a quantitative descriptive by using survey method. There are four indicators that used in this research, that indicators are: 1) Financial Knowledge,2) Financial Behaviour, 3) Financial attitudes and 4) Banking Technology. The population in this study was all traders in Oesapa Market and the sample in the study were 90 respondents from the entire population. Primary data were obtained from respondents by using questionnaires and direct interview with each respondents. The result of this research shows that literacy level of Oesapa Market traders be in moderate level which is for financial knowledge, financial behaviour and financial attitude be in moderate level, while banking technology conception in low levels. But for totality literacy level is moderat, it means that Oesapa Market traders have a knowledge and belief to Financial institution but they are not skilful to use products/services of financial institution.

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Journal Info

Abbrev

ekobis

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekobis: Ekonomi Bisnis & Manajemen menerima artikel ilmiah dengan ruang lingkup ekonomi bisnis dan manajemen dengan area penelitian pada: Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Produksi, Manajemen Strategi. Manajemen Keuangan Manajemen Akuntansi Sistem Informasi ...