Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Vol. 10 No. 1 (2022): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2022 Edition)

THE AMBITIOUS ENTREPRENEUR AND HIS ROLE IN STIMULATING CREATIVITY: THE CASE OF TUNISIAN ENTREPRENEURS

Najeh, Hajer (Unknown)
Morched, Salim (Unknown)



Article Info

Publish Date
24 Feb 2022

Abstract

This article discusses the role of the ambitious entrepreneur in stimulating creativity and innovation in organizations. Its objective is to build a heuristic model to question the link between the characteristics of the ambitious entrepreneur and creativity. To do this we combine a quantitative study with a qualitative study. An exploratory study of the case of the Tunisian company SOPAL, allowed us to understand the process, which relates the link between the ambition of the entrepreneur and the stimulation of creativity within the organization. We then proceeded with a quantitative study to test our hypotheses on a sample of Tunisian entrepreneurs. The results confirm the impact of an ambitious entrepreneurial profile on stimulating the creativity embodied in technological innovations.

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Journal Info

Abbrev

JOBE

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

The Journal of Business and Entrepreneurship (JoB&E) is the official journal of the Faculty of Business, Sampoerna University, with a frequency of publishing two times per year, in May and November. JoB&E is a double blind peer-reviewed journal devoted to the publication of original papers. We ...