Jurnal Manajemen Bisnis
Vol. 6 No. 1 (2016): April

KESADARAN MEREK MENINGKAT KARENA PERIKLANAN DAN HUBUNGAN MASYARAKAT (Studi Pada Konsumen Maskapai Penerbangan Citilink)

Agung Rachmadi S (Unknown)

Article Info

Publish Date
12 Feb 2018

Abstract

In this study, researcher aims to discuss about advertising and public relations as tools to create brand awareness on Citilink Airlines. This study was a quantitative research appertaining descriptive research. Sampling technique in this study was nonprobability sampling with purposive sampling method with 100 respondents who stay in Malang Raya and respondents must be more than 17 years old and stay in Malang for long periode of time or just for awhile and know Citilink Airlines. Analyze tool of data which used was multiple regression analyze. The results of this study is advertising and public relations have significant effect on brand awareness as parsial

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...