Jurnal Manajemen Bisnis Krisnadwipayana
Vol 7, No 3 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN HELM MEREK KYT DI KECAMATAN BINTARA KOTA BEKASI

Berlian Rahmatulah (Unknown)
Ismail Razak (Unknown)

Article Info

Publish Date
25 Dec 2019

Abstract

The aim of this study was to analize the influence of product quality and brand image on the satisfaction of  customers. Primary  data  was obtained from  customers of  helm KYT in Kecamatan Bintara Bekasi City. In this study is used purposive sampling method. Data analysis technique used in this research  is simple linear regression and multiple linear regression. The results of this study indicated that product quality and brand image positively and significant influenced the satisfaction of  customers

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

JMBK

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...