Terbuka Journal of Economics and Business
Vol. 2 No. 1 (2021)

The Influence of Price and Product Quality on Purchase Decisions on Thrift Clothes at Shabira Store, Tulang Bawang Regency

Safitri Malik, Annisa (Unknown)
Jayanti, Afrida (Unknown)
F Sanjaya, Vicky (Unknown)

Article Info

Publish Date
29 Apr 2021

Abstract

The purpose of this study was to determine the effect of price and product quality on purchasing decisions. The subject used in this study is a picture of a secondhand shop from the Shabira Store, Tulang Bawang Regency. The method used is a questionnaire instrument, the sample used is consumers at the Shabira Store, Tulang Bawang Regency, totaling 66 respondents. The statistical test used is PLS-based Structural Equation Modeling. Validity test using Factor Loading then Reliability Test using Cronbach'c Alpha, Composite Reliability and Average Variance Extracted (AVE) values. Thus, all the results of the index items used in this study are valid and reliable, thus

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Journal Info
Terbuka Journal of Economics and Business
Website

Abbrev

tjeb

Publisher

Universitas Terbuka

Subject

Economics, Econometrics & Finance

Description

Terbuka Journal of Economics and Business particularly focuses on the main problems in economics and business areas in South East Asia region as follows: Business studies Entrepreneurship Microeconomics Behavioral economics Government regulation, taxation Macroeconomics Financial markets, investment ...