Faktor Implementasi E-Commerce Pada UMKM

Angela, Hendro Lukman (Program Studi Akuntansi Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara, Jakarta)

Jurnal Paradigma Akuntansi
Vol 4, No 1 (2022): January 2022

The purpose of this research is to know whether there are impacts of Perceived benefits, Obstacle of e-business, Owner IT Ability and External support toward e-commerce adoption in SMEs. This research used simple random sampling method. The number of samples used in this research was 98 samples. The result show that Perceived benefits has a positive and significant impact towards e-commerce adoption in SMEs, Obstacle of e-business has a positive and not significant impact towards e-commerce adoption in SMEs, Owner IT Ability has a positive and significant impact towards e-commerce adoption in SMEs and External support has a positive and not significant impact towards e-commerce adoption in SMEs. For SMEs must consider information technology and external values that provide e-commerce facilities.