Alhadharah: Jurnal Ilmu Dakwah
Vol 14, No 27 (2015)

Strategi Dakwah Lewat Iklan Produk Halal di Media

Armiah Armiah (Fakultas Dakwah dan Komunikasi, IAIN Antasari)



Article Info

Publish Date
21 Apr 2017

Abstract

Doing dakwah can be customized with media that is currently developing in the community. Preachers can utilize a variety of media that exist in preaching, so the dakwah can reach wide audience, even covers the whole world. We can see today dakwah inserted through advertisements with a wide range of industrial products, food, clothing, cosmetics, and all kinds of needs of life. Islamic messages inserted using Islamic symbols are already known by the public. One of them is halal products on television.Berdakwah bisa menyesuaikan dengan media yang saat ini berkembang di masyarakat. Pendakwah dapat memanfaatkan berbagai media yang ada dalam berdakwah, sehingga jangkauan dakwah menjadi luas, bahkan bisa mencakup seluruh dunia. Dakwah Islam yang disisipkan melalui iklan-iklan dengan berbagai macam produk industri, makanan, pakaian, kosmetik dan segala macam kebutuhan hidup masyarakat, bisa kita saksikan saat ini. Pesan-pesan dakwah Islam yang disisipkan dengan menggunakan simbol-simbol Islam ini sudah mulai dikenal oleh masyarakat. Salah satunya adalah produk halal yang ada di televisi. 

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Journal Info

Abbrev

alhadharah

Publisher

Subject

Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Alhadharah: Jurnal Ilmu Dakwah promotes normative and empirical inquiry into dakwah and communication. The journal publishes articles in communication and broadcasting Islam, dakwah and media, Islamic counseling, dakwah management, and philosophy of dakwah, as well as articles that approach the role ...