AGRISAINS: Jurnal Ilmiah Magister Agribisnis
Vol 3, No 2 (2021): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI

Strategi Pemasaran Pakan Ikan Di Sumatera Utara

Harahap, Abdul Anas (Unknown)
Kuswardani, Retna Astuti (Unknown)
Wahyono, Teguh (Unknown)



Article Info

Publish Date
06 Dec 2021

Abstract

This study aims to (1) determine the feed marketing channel system carried out by the company to consumers (2) to determine the development of feed marketing during the last five years obtained by the company PT. Suri Tani Perdana (3) To determine the factors that affect feed in the company PT. Suri Tani Perdana. The form of this research is descriptive quantitative research using secondary data. Namely time series data (time series) with the method of observation (survey) directly to the company PT. Suri Tani Perdana. The analysis used is analysis using verbalistic and graphic methods, time series trend analysis using the ordinary least square (OLS) method. The quantitative analysis used is by observing the secondary data of the company PT STP (Persero), using simple linear regression analysis. The reason is to see the relationship between feed prices and marketing of feed products.

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Journal Info

Abbrev

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

AGRISAINS: Jurnal Ilmiah Magister Agribisnis is a scientific journal that published articles in an agricultural field which focus on agribusiness, agricultural economics, agricultural policy, and entrepreneurship. This Journal is published by Magister of Agribusiness, Universitas Medan Area in ...