Jurnal Pengabdian kepada Masyarakat
Vol. 1 No. 7: Desember 2021

EDUKASI LITERASI DIGITAL : PENDAMPINGAN TRANSFORMASI DIGITAL PELAKU UMKM SUKABUMI PAKIDULAN

Teddy Setiawan (STMIK Al Fath Sukabumi Jawa Barat)
Dwinanto Priyo Susetyo (STIE Pasim Sukabumi Jawa Barat)
Eka Pranajaya (STMIK Al Fath Sukabumi Jawa Barat)



Article Info

Publish Date
01 Dec 2021

Abstract

The urgency of encouraging MSMEs to transform from conventional to digital businesses using various digital platforms is increasingly urgent because digital technology continues to develop rapidly. The problem that occurs today is that literacy and ability in the digital field are not evenly distributed so that there are still many MSME actors who have not been able to use digital technology to the fullest. The digital literacy gap of MSME actors in Sukabumi Pakidulan allows academics to provide assistance, education and training on a regular basis. The method of implementing this PKM activity refers to the results of direct observations that have been carried out by the service team at the community service location. The increased understanding and ability of participants in the field of digital literacy has provided additional broader insights about the online market network even though they are new to social media. the ability to do online marketing through social media can open their awareness and courage to venture into digital eCommerce platforms and marketplaces, including transactions and financing carried out by fintech, and so on to support their marketing activities that are more developed and upscale.

Copyrights © 2021






Journal Info

Abbrev

J-ABDI

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...