GLOBAL MARKETING DECISION DI INDONESIA

Afifah Khairiah Dalimunthe (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)
Siti Julia (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)
Imron Vajirta Nahan Berutu (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)
Suhairi Suhairi (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)

JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Vol 2, No 1: 2022

Globalization is a new challenge for companies in implementing marketing strategies. With globalization, companies must compete with world-class companies that have a lot of capital and higher quality products. Currently, Indonesia is the target market for global companies to earn big profits, and Indonesian companies are unable to compete. This study aims to obtain a global marketing strategy for Indonesian companies in the Indonesian market. The research method used is descriptive analysis method. The combination of marketing strategy customization and standard marketing strategy is a global marketing strategy that responds to Indonesian market conditions.