Jurnal Visi Komunikasi
Vol 20, No 01 (2021): Mei 2021

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET PERJALANAN

Prastika, Retma (Unknown)



Article Info

Publish Date
26 Jan 2022

Abstract

Theories in influencing factors explain some of the factors therein; cultural factors, social factors, personal factors and psychological factors. These factors are to find out the factors that influence and are dominant in making decision to purchase travel tickets on Tiket.com. This type of research used in this study is descriptive in a quantitative approach. The method used is a survey research on ticket.com consumers in Jakarta. Where researchers collect data premiere that is distributing questionnaires to respondents as many as 100 using purposive sampling techniques. Based on the results of the study show that cultural factors influence the decision to purchase tickets as much as 58% agree that it is a personal need that includes basic values, social factors as much as 66% disagree with the outdated influence on ticket purchase decision making, then personal factors as much as 71 % agreed that job needs influenced ticket purchasing decisions, while psychological factors as much as 54% agreed with the services provided, 67% strongly agreed with data confidentiality and 66% agreed that there was never an error when making payments.

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Journal Info

Abbrev

viskom

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual ...