<![CDATA[Abstract This study examines the influences of information quality and attitude toward brand. This study uses Hexa Images as the object of the study. Hexa Images is a multimedia services company especially for Wedding project. This study analyze Hexa Images’s Instagram account as one of its marketing tools. Using Quantitative and AMOS-SEM used for research analysis methods. Data collection through direct questionnaire with the criteria of respondent are male or female who is already plan for wedding in a short time. The measured variable in this study is that information quality and attitude toward brand were measured using a 5-point Likert scale. This study found that information quality has an influence of attitude toward brand, Keywords: information quality, attitude toward brand, social media, Instagram.]]>
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