<![CDATA[This study aims to analyze sales promotion strategies on the Shopee marketplace. This study uses a qualitative research methodology with library studies obtained from the media, books and journals. Shopee is still in the first place in e-commerce with the largest number of website visitors in Indonesia in the fourth quarter of 2020. The average monthly visit to Shopee in the last quarter of last year was recorded at 129.3 million. Shopee’s success is inseparable from various marketing strategies and sales promotions that attract the attention of sellers and buyers. Through sales promotions, Shopee has achieved 560 million transactions during the Covid-19 pandemic or the second and third quarters of 2020, with details of transactions reaching 260 million in the second quarter and 300 million in the third quarter, while the average transaction per day is 2.8 million. E-commerce companies like Shopee are aggressively providing sales promotions. This strategy is considered effective to attract new customers. Shopee routinely holds campaigns every month, with program names that are adjusted to the time and items being promoted.]]>
Copyrights © 2022
