Academia Open
Vol 5 (2021): December

The Effect of Products, Prices, and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo

Luky Mardiyatno (Universitas Muhammadiyah Sidoarjo)
Mudji Astuti (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
24 Dec 2021

Abstract

This study aims to determine and analyze the effect of product, price and advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo. This type of research is quantitative with causal nature. The object of this research is carried out by consumers who buy sausages so nice in the city of Sidoarjo by taking incidental sampling as many as 77 respondents. While the data instrument test uses validity and reliability tests, data collection techniques using questionnaires and data analysis techniques using multiple linear regression tests and hypothesis testing using t tests. The results of this study indicate that the Product variable influences the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa), Price affects the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa) and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa).

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Journal Info
Academia Open
Website

Abbrev

acopen

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Description

Academia Open is published by Universitas Muhammadiyah Sidoarjo published 2 (two) issues per year (June and December). This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This ...