Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Vol 2, No 2: EBMA 2021

ANALISIS SWOT PADA MARKETING/BISNIS

Listiya Andana Lubis (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara)
Nadya Maulidya Manurung (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara)
Nurbaiti Nurbaiti (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara)



Article Info

Publish Date
30 Dec 2021

Abstract

SWOT analysis is a method in which a strategy design is used to assess the strength, weaknesses, oppurtunities, threats or SWOT of project as well as a business venture. E-commerce is the implementation and management of critical business processess such as product design, material procurement, production, sales and ordering. Provide and fulfill services through the use of communication technology, computers and service provision. This research was carried out aiming to find out how the company runs its business with a solid marketing strategy through SWOT analysis.  In this study, the authors chose several analytical methods, such as data collection methods, discussion methods, conclusion methods, research types and approaches, data collection sources and methods, and data analysis methods.  The conclusion of Thompson's (2008) research is that SWOT analysis is very simple, but it uses a very powerful tool to improve skills and external threats to company resources, market opportunities, and a bright future.  Find inefficiencies.  Management of raw material supply design, manufacturing and sales), computer-aided communication, order processing, and service provision using computer technology and data.

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Journal Info

Abbrev

ebma

Publisher

Subject

Economics, Econometrics & Finance

Description

Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada ...