Journal of Management and Entrepreneurship Research
Vol. 2 No. 2 (2021)

Customer-Based Brand Equity in Indonesia's Higher Education Institution

Milcha Handayani Tammubua (Universitas Terbuka, Indonesia)

Article Info

Publish Date
11 Feb 2022

Abstract


Copyrights © 2021




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Journal Info
Journal of Management and Entrepreneurship Research
Website

Abbrev

jmer

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, ...