A Study on Consumer Behavior and Effect of Usage of Smartphone Amongst Undergraduate University Students

Varsha Ganatra (Vivekanand Education Society's College of Arts, Science and Commerce)
Dwi Nita Aryani (STIE Malangkucecwara)
Shiang Lan Low (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Mahotari Madhusmithii (Universiti Sains Malaysia)
Maisarah Said (Universiti Sains Malaysia)
Mohamad Ali Imran (Universiti Sains Malaysia)
Manvi Poojary (Vivekanand Education Society's College of Arts, Science and Commerce)

Advances in Global Economics and Business Journal
Vol. 2 No. 2 (2021): Advances in Global Economics and Business Journal (AGEBJ)

This study aims to analyze the consumer (students) behavior towards smartphones and the positive or negative effect of smartphone usage by concentrating on academic performance. This study was conducted by distributing the questionnaire among undergraduate university students in India and Malaysia, consisting of 100 students (50 Indian and 50 Malaysian students). Based on the findings, time spent on smartphones and the motive for using smartphones are largely attributable to the daily productivity of students.