Analisis Perbedaan Tingkat Online Engagement Antara Tipe Dan Waktu Post Pada Akun Instagram Klien Kenalkan.Co Di Samarinda

Thalita Rizky Amalia (Mulawarman University)

Jurnal Administrasi Bisnis FISIPOL UNMUL
Vol 10, No 1 (2022): Jurnal Administrasi Bisnis

Companies can use social media, Instagram to interact and share information. This study aims to determine how post type and time post  have effect on online engagement and as a recommendation for managing posts to increase online engagement. This research uses post data from December 2018 to November 2019 on Kenalkan.co client's. The hypothesis was tested using comparison test. The result is type post has  significant effect on likes and does’nt have a significant effect on comments. Month post has a significant influence on online engagement. Days post does’nt have a significant effect on online engagement.