JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Vol 3 No 2 (2021): Jurnal Capital: Kebijakan Ekonomi, Manajemen dan Akuntansi

EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ZEM SILVER DEMAK

Eko Sasono (Sekolah Tinggi Ilmu Ekonomi Semarang)
Nila Citra Prabastari (Sekolah Tinggi Ilmu Ekonomi Semarang)

Article Info

Publish Date
16 Dec 2021

Abstract

Abstract This study aims to determine the effect of attention on purchasing decisions for Zem Silver Demak products. The population in this research is Zem Silver Demak consumers. The sample of this research is 90 respondents. The data analysis technique used multiple regression analysis, hypothesis testing, simultaneous F-test and coefficient of determination. The results show that Attention, interest, desire and action have a positive and significant effect on purchasing decisions for Zem Silver Demak products

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Journal Info
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Website

Abbrev

capital

Publisher

Sekolah Tinggi Ilmu ekonomi Semarang

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The CAPITAL Journal is a scientific journal that can be accessed openly for academics, researchers, students, lecturers and professional practitioners published by STIE Semarang. The journal CAPITAL is a periodical publication (twice a year, published in July and December) with the main objective to ...