JAM : Jurnal Aplikasi Manajemen
Vol 8, No 4 (2010)

Pengaruh Regulasi Pemerintah, Akses Informasi, Persaingan Usaha terhadap Strategi Bisnis dan Kinerja Usaha Industri Kecil di Sulawesi Utara

Bambang Hermanto (Fakultas Ekonomi Universitas Negeri Manado)



Article Info

Publish Date
09 May 2012

Abstract

This study aims to assess and analyze the effect of government regulation, access to information, competition on business strategy and performance of small scale industries in North Sulawesi. Explanatory research was conducted on four categories of small businesses (manufacturing industry), namely: food and beverages, furniture, tekstile and convection, and silver metal, as many as 200 respondents (sample) were included in the survey using a questionnaire (questionnaire). Respondents are the owner and manager of the business. Sampling technique using a multi-stage random sampling with proportional allocation. This research was conducted in 6 districts (each of the three districts/cities) in North Sulawesi. To analyze the effect of government regulation, access to information, competition on business strategy and performance of small scale industries, use descriptive analysis methods and structural equation modeling (Structural Equation Modeling, SEM) by using the program AMOS (Analysis of Moment Structural). The research concludes that government regulation, and business competition significantly influence the business strategy's. Performance of small industrial businesses significantly affected by government regulation, business competition, through a business strategy. Research findings show that access to information does not significantly influence the business strategy and business performance. Enhancing the performance of small industrial businesses in North Sulawesi was relying on the benefits of differentiation strategy, pricing and promotion supported by a conducive government regulation as the prime mover.Keywords: Government regulation, information Access, competition, business strategy and business performance.

Copyrights © 2012






Journal Info

Abbrev

jam

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...