JAM : Jurnal Aplikasi Manajemen
Vol. 10 No. 4 (2012)

Analisis Pengaruh Kualitas Layanan dan Strategi Harga terhadap Kepuasan, serta Dampaknya terhadap Loyalitas Jamaah Umroh Sawita Group, Jakarta

Firdaus, Ferry (Unknown)
Rochman, Fatchur (Unknown)

Article Info

Publish Date
29 Jul 2025

Abstract

this research aims to analyze the effect of service quality and pricing strategy on satisfaction, and its impact on loyalty of Umrah Sawitha Group is customers. Data are analyzed descriptively and inferentialyby using PLS, wich is smart PLS version 1.10. Data are obtained by survey on members of Umrah Sawitha Group who were departed in 2011 and 2012, for to 189 respondents the analysis result proves that service quality has positive and significant effect on group members'satisfaction. Pricing strategy has positive and significant effect on satisfaction and loyality. Nevertheless, satisfaction does not home any positive influence on members'loyalty.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...