Interdisciplinary Social Studies
Vol. 1 No. 3 (2021): Reguler Issue

Islamic Marketing Management for SMEs

Arif, Widyantono (Unknown)
Siradjuddin, Siradjuddin (Unknown)



Article Info

Publish Date
20 Dec 2021

Abstract

Background: Small and Medium Enterprises (SMEs) are the most popular group of companies in the national economy (Kanibir, Saydan and Nart, 2014). The company must be effective in every activity especially in marketing which has become fundamental to success in the market and create a competitive advantage. Aim: The purpose of this article is to reveal the stages of the task of a marketing manager/small and micro sharia businessman in carrying out marketing activities that can help achieve organizational goals. Method: The researchers deployed qualitative approach by reviewing relevant articles. Findings: The Elements of the Marketing Mix are products, prices, places, promotion, people, physical evidence, and process. Thus the task of marketing managers / small business entrepreneurs and micro-sharia is to choose and carry out marketing activities that can help achieve organizational goals.

Copyrights © 2021






Journal Info

Abbrev

iss

Publisher

Subject

Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

nterdisciplinary Social Studies (ISS) is an interdisciplinary publication of social studies and writing which publishes papers to international audiences of social researchers. ISS aims to provide a forum for scholarly understanding of social studies and plays an important role in promoting the ...