ETNIK : Jurnal Ekonomi dan Teknik
Vol 1 No 4 (2022): ETNIK : Jurnal Ekonomi dan Teknik

Strategi Pemanfaatan Gofood untuk Ekspansi UMKM Selama Pandemi Covid-19 di Banyu Urip Kidul, Surabaya

Adi Prasetyo, Djoko (Unknown)
Devalia Nifatul Imamah, Irfananda (Unknown)
Adi Firmansyah, Gilang (Unknown)



Article Info

Publish Date
20 Jan 2022

Abstract

The world is facing the Coronavirus Disease of 2019 (Covid-19) pandemic which has major implications for all sectors, namely education, economy, health and socio-politics. The government's effort to suppress the surge in Covid-19 infections and death rates in Indonesia is by implementing the Level 4 and 3 Community Activity Restrictions (PPKM) for the Java and Bali regions. These restrictions make it difficult for Indonesia to realize the 8th Sustainable Development Goals (SDG), namely decent work and economic growth, especially for the people of Banyu Urip Kidul. This is because these restrictions have an impact on Micro, Small and Medium Enterprises (MSMEs) in the food sector in Banyu Urip Kidul who do not use online media, one of which is GoFood. The method used in this community service is carried out based on the analysis of the results of observations and discussions with community members who live in Banyu Urip Kidul, Surabaya, East Java. Thus, the activity in the form of counseling about the use of GoFood media as a strategy for managing MSMEs during the pandemic was carried out with the aim that residents could expand their culinary businesses through GoFood. Meanwhile, this knowledge is new for residents so that residents are enthusiastic when participating in the counseling as evidenced by the various questions asked.

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Journal Info

Abbrev

etnik

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

ETNIK : Jurnal Ekonomi dan Teknik provides a means for ongoing discussion of the relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles in the Economic History, Applied Economics, Business and Finance, ...