STRATEGI YOUTUBER BENGKULU DALAM MENGELOLA KONTEN UNTUK MENDAPATKAN PENGHASILAN (Studi Pada Akun Youtube Channel Muhammad Rizki)

Kamilah Astari (Magister Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bengkulu)

Professional : Jurnal Komunikasi dan Administrasi Publik
Vol 8 No 2 (2021)

The purpose of this study is to find out the Bengkulu YouTuber's strategy in managing content to earn income and to find out the source of a YouTuber's income. This study uses a descriptive qualitative approach. The method of data collection was done through observation, in-depth interviews and documentation. The subject of this research is Muhammad Rizki who is a Bengkulu YouTuber. The validity of research data using triangulation technique. The results show that: a YouTuber has a certain strategy to earn income. The income of a YouTuber is obtained through various sources. In managing content, Rizki faced various challenges, lack of enthusiasm to build a YouTube Channel, being suspended from YouTube and the company.