<![CDATA[The purpose of this study was to determine the active role of the Batu city government in increasing sustainable tourism and to find out the impact experienced by the community in the ongoing process of apple picking agro-tourism in the village of Tulungrejo, Batu City. By using this type of qualitative research. Sources of data in the form of interviews, observation and documentation, then the data is analyzed using data reduction, data presentation and data verification / drawing conclusions. The result of this research is that the Government is aggressively promoting the potential for entertainment tourism and natural tourism owned by Batu City, the impact is that tourist visits are increasing, and the opportunities for increasing the number of visitors to pick are getting bigger. At this time the lowest opportunity factor is the factor of "Cooperation with the Department of Agriculture", which is less important because the Service Government does not actively participate in disseminating information and promoting apple picking tours to the Makmur Abadi Farmer Group. The community is trying their best in developing agro-tourism in Tulungrejo Village with how to respect each other and compete fairly in managing agro-tourism in Tulungrejo Village. Keywords : Government, sustainable tourism, collaborative]]>
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