Journal of Tourism Economics and Policy
Vol. 1 No. 3 (2022): Journal of Tourism Economics and Policy (December – March 2022)

Factors Affecting Interest In The Use Of Electronic Money In Ovo Applications

Widya Paramita DEWI (Warmadewa University, Indonesia)
A.A. Ketut JAYAWARSA (Warmadewa University, Indonesia)
A.A Sri PURNAMI (Warmadewa University, Indonesia)



Article Info

Publish Date
31 Dec 2021

Abstract

There are factors that influence the use of Electronic Money in the OVO Application, such as Ease and Security. OVO is a product (e-money) issued by PT. International Visionet Data. This application is used as a transaction medium in making payments with electronic payment methods digitally based on data obtained by the use of (e-money) is increasing and in demand by the Indonesian people from year to year continues to increase, even at the end of September 2019 the amount of Electronic Money has jumped 31 times folded to 25.1 million units. This proves that the level of Ease and Security provided by the OVO Application is very good. From the research results obtained results, where Ease has a positive and partially significant influence on the Interest in Using Electronic Money in the OVO Application for Students of the Faculty of Economics and Business, Warmadewa University, besides that security, has a positive and significant commercial effect on the interest in using Electronic Money in Economics Faculty Students and Warmadewa University Business. The convenience and security provided by the OVO Application is sufficient to attract interest in the use of Electronic Money by consumers, advised for the OVO Application to pay more attention and increase its convenience and security.

Copyrights © 2021






Journal Info

Abbrev

jtep

Publisher

Subject

Economics, Econometrics & Finance Public Health Social Sciences

Description

The Journal of Tourism Economics and Policy is published biannually and published in March and November. JTEP also uses the LOCKSS system to ensure a secure and permanent archive for the journal. Concerned with the complex interactions between development and the environment, its purpose is to seek ...