Journal Of Management Science (JMAS)
Vol 5 No 1 (2022): January: Management Science and Field

Marketing Of Bank Products Through Entrepreneurship Training And Credit Financing For Entrepreneurs Students

Sutikno Sutikno (Serang Raya University)



Article Info

Publish Date
30 Jan 2022

Abstract

The purpose of this study was to determine the relationship between the variables of entrepreneurship training, and bank financing on the marketing of bank products for entrepreneurial students in the Banten area campus. this study was conducted by involving 300 respondents to entrepreneurial students who were running entrepreneurship between March-August 2020. To find out the relationship between variables by testing research instruments in the form of a scale to measure the variables of entrepreneurship training, and bank financing on the marketing of bank products. analyzed using multiple regression analysis techniques, the results of the study show that entrepreneurship training and bank financing have a positive and significant effect on bank product services, which are dominated by bank financing as a contributor to bank product services that make students interested in entrepreneurship.

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Journal Info

Abbrev

JMAS

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen (JMAS) menawarkan analisis yang luas dan luas dari semua permukaan manajemen dan sains. Diterbitkan empat kali per tahun, ini memberikan penekanan pada kemahiran universal dalam metode vital, teknik, dan bidang penelitian. menyajikan kesempatan bagi pembaca untuk berbagi saling ...