Jurnal Administrasi Bisnis (JABis)
Vol 1, No 2 (2005)

Turbo Marketing

Susanta, Susanta (Unknown)



Article Info

Publish Date
02 May 2014

Abstract

In to day tight competitive market, marketer must able to delivery product to the customers speedily. Speed becomes a key success of the company. If a company fails to reach their customer at the fist,. their competitors will do. Turbo Marketing is a new trend in marketing that emphasizes speed in the process of delivering product to the customers. Turbo marketing is the spreading concept from responsiveness in the service delivery. Fact indicated that, when customers find the contact employee more responsive fir the experience, what is delivered is most important to evaluation of service quality, satisfaction, and behavioral intention. When company thought to be more responsive, how the service is delivered is essential to customer’s evaluations. 1Mzen responsiveness is perceived as speed delivery, turbo marketing plays a large role in influencing customer satisfaction whit the service experience. Key word: turbo marketing, customer’s value, value chain

Copyrights © 2005






Journal Info

Abbrev

jiab

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Fokus dan Ruang Lingkup Jurnal Administrasi Bisnis (JABis) Jurnal ini sebagai media informasi ilmiah untuk bidang kajian Administrasi Bisnis yang bersumber dari berbagai karya ilmiah berupa hasil penelitian, kajian dari perspektif konseptual, maupun hasil praktek bisnis para akademisi dan praktisi ...