Jurnal Administrasi Bisnis (JABis)
Vol 2, No 2 (2006)

Sikap : Konsep dan Pengukuran

Susanta, Susanta ( Universitas Pembangunan Nasional "VETERAN" Yogyakarta)

Article Info

Publish Date
04 May 2014

Abstract

Consumer behaviour study try to look for some certain factors that forming consumer behaviour. By knowing these factors so that companies or marketer can control their consumer behaviour. It means marketer can stimulate the consumer in order to buy their product. Consequently, it need consumers attitudes analysis. Keywords: Consumer behaviour, attitudes consumers analysis.

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Journal Info
Jurnal Administrasi Bisnis (JABis)
Website

Abbrev

jiab

Publisher

Universitas Pembangunan Nasional Veteran Yogyakarta

Subject

Economics, Econometrics & Finance Other

Description

Fokus dan Ruang Lingkup Jurnal Administrasi Bisnis (JABis) Jurnal ini sebagai media informasi ilmiah untuk bidang kajian Administrasi Bisnis yang bersumber dari berbagai karya ilmiah berupa hasil penelitian, kajian dari perspektif konseptual, maupun hasil praktek bisnis para akademisi dan praktisi ...