JURNAL MANAJEMEN
Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

THE EFFECT OF PERCEPTION OF EASY AND PERCEPTION OF BENEFITS ON INTEREST IN USING J&T EXPRESS APPLICATION

Reni Safitri (Institut STIAMI)
Antoni Ludfi Arifin (Unknown)



Article Info

Publish Date
10 Feb 2022

Abstract

This study aims to determine how perceived convenience and perceived benefits affect interest in using the J&T Express application. This study uses quantitative research with variables of perceived convenience, perceived benefits and interest in use. The population in this study are regular package delivery consumers at J&T Express Duren Jaya. The sample used in this study consisted of 120 respondents who were taken using accidental sampling technique. Data was collected using a questionnaire, where each respondent was given 24 statements. The data is then analyzed using validity test techniques, reliability tests, and classical assumption tests. The results of this study indicate that: (1) The effect of perceived ease of use on interest in use gets an interpretation value of 4.26 which means good; (2) The effect of perceived benefits on interest in use gets an interpretation value of 4.21 which means good; (3) The effect of perceived convenience and perceived benefits on interest in use is 60.3%, while 39.7% is influenced by other variables not included in this study.

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Journal Info

Abbrev

jpim

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan ...