The goal of this study was to see if there were any disparities in the amount of financial activity between men and women towards investment preferences between generation x and generation y in urban areas. The research methods used in this research are quantitative with comparative types. The respondents of the study used in this study were 60 respondents belonging to generation X and generation Y. The results of hypothesis testing using the t-test found that the t count value was -11,816 and the table value of df 59 was 2,000. So it is found that the value of t calculate is smaller than the value of the table t (-11,816 < 2,000). As a result, the null hypothesis was rejected and an alternate hypothesis was accepted. Based on the findings, it is possible to conclude that there is a difference in the level of financial behavior towards investment preferences between generation X and Generation Y in urban areas.
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