PREDIKSI PERILAKU RAMAH LINGKUNGAN YANG DIPENGARUHI OLEH NILAI DAN GAYA HIDUP KONSUMEN

Ali, Suprihatin ( Dosen Jurusan Ilmu Administrasi Bisnis FISIP - Universitas Lampung)

JURNAL PERSPEKTIF BISNIS
Vol 1, No 1 (2013)

The research objective is to investigate the effect of value and lifestyle on consumer’s environmental behaviour. This study use convenience sampling technique to collect 433 respondents in Bandar Lampung. Results support the hypothesis. The research reveals that value and lifestyle can influence significantly toward consumer’s environmental behaviour.  Keyword: Environmental value, lifestyles and green behaviour