Getting to Know Products and Online Marketing Business Actors in Desa Labuan

Tri Wahyudi (Universitas Sultan Ageng Tirtayasa)
Arif Alfian (University of Sultan Ageng Tirtayasa)
Irfan Dwi Nurcahya (University of Sultan Ageng Tirtayasa)
Naufal Dzaky Irawan (University of Sultan Ageng Tirtayasa)
Anggadita Tri Firdaus (University of Sultan Ageng Tirtayasa)
Bagas Febriansyah (University of Sultan Ageng Tirtayasa)
Elisabeth Marbun (University of Sultan Ageng Tirtayasa)
Retno Dwi Rizkiana (University of Sultan Ageng Tirtayasa)
Novanka Ramadhanti (University of Sultan Ageng Tirtayasa)
Hary Yunisa (University of Sultan Ageng Tirtayasa)
Siti Padia Hijriyana (University of Sultan Ageng Tirtayasa)
Tiara Junita (University of Sultan Ageng Tirtayasa)
Euis Rahmawati (University of Sultan Ageng Tirtayasa)
Anggi Ardini (University of Sultan Ageng Tirtayasa)
Dine Ayu Fachrunnisa (University of Sultan Ageng Tirtayasa)
Tiara Rahmi (University of Sultan Ageng Tirtayasa)
Alya Rihhadatul Aisy (University of Sultan Ageng Tirtayasa)
Eltia Hernaeni Milatia (University of Sultan Ageng Tirtayasa)
Ahmad Salman Alfarisi (University of Sultan Ageng Tirtayasa)
Vitaloka Dwi Maharani (University of Sultan Ageng Tirtayasa)
Muhammad Hafizh Mubarak (University of Sultan Ageng Tirtayasa)
Siti Rohayati (University of Sultan Ageng Tirtayasa)

MOVE: Journal of Community Service and Engagement
Vol. 1 No. 4 (2022): March 2022

Knowing the product and product marketing is an important part of a trading business. Desa Labuan with the majority of the population as traders needs to know the importance of knowing products and doing marketing, especially online marketing. The implementation of this activity is carried out with the stages of survey, socialization, presentation of survey results and discussion and mentoring. The result of this activity is that business actors are introduced to products and their marketing as well as the importance of making the uniqueness of a product so that it creates enthusiasm for consumers and so that business actors can survive in the existing market competition.