International Journal of Research and Applied Technology (INJURATECH)
Vol 2 No 1 (2022): International Journal of Research and Applied Technology (INJURATECH)

Application-Based CRM Relationship Implementation for Micro, Small and Medium Enterprises

B S Kusuma (Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia)
I F Ramdhani (Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia)
Z Azhara (Departemen Teknik Arsitektur, Universitas Komputer Indonesia, Indonesia)

Article Info

Publish Date
14 Apr 2022

Abstract

This study aims to maintain good relations with consumers so that consumers do not turn to other competitors. The method used is the prototype method, which uses an approach to create a program quickly, gradually, making the information system better and easier. By using Customer Relationship Management (CRM) it can be useful for sales so that they can have good relations with consumers and so that consumers do not turn to others.

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Journal Info
International Journal of Research and Applied Technology (INJURATECH)
Website

Abbrev

injuratech

Publisher

Universitas Komputer Indonesia

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

INJURATECH cover all topics under the fields of Computer Science, Information system, and Applied Technology. Scope: Computer Based Education Information System Database Systems E-commerce and E-governance Data mining Decision Support System Management Information System Social Media Analytic Data ...