MANASA, Jurnal Ilmiah Psikologi
Vol 7 No 2 (2018): Desember, 2018

HUBUNGAN RESILIENCE AT WORK DENGAN KINERJA MARKETING OFFICER DI PT X

Prithasari Kusumaputri (Fakultas Psikologi, Universitas Katolik Indonesia Atma Jaya)
Benedicta Prihatin Dwi Riyanti (Fakultas Psikologi, Universitas Katolik Indonesia Atma Jaya)



Article Info

Publish Date
26 Jun 2019

Abstract

Marketing is an important part in finance companies. With the nature of their work, they required to show good performance so that resilient employees are keen to show more optimal effort. This research includes applied research with mixed method approach. Researchers used McEwen (2011) theory to created resilience measure and secondary data for employee performance. By using spearman correlation, the result showed that is no relationship between the two variables. In general, the resilience variables were in the moderate category (52,1%) and the performance variables were in exceptionally high category (36,8%). From the result, the development program recommended is to provide intervention for employees whose performance is still relatively moderate. Based on interviews, the constraines are giving and getting information, and difficulties to deal with dealers and consumers. Therefore, it is necessary to provide salesmanship training that focuses on communication skills.

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Journal Info

Abbrev

Manasa

Publisher

Subject

Social Sciences

Description

AIMS AND SCOPE Manasa publishes papers that focus on understanding human behavior as individuals and groups which include in any organization/school/community setting in regard to their personality, emotions, cognition, behavior, and any other psychological aspects and processes, ranging from ...