Journal of Islamic Economic Laws
Vol 5, No 1: January 2022

Adoption of Extended Theory of Planned Behavior to Halal Food Purchasing Decision Admist Pandemic

Fuad Hasyim (IAIN Surakarta)



Article Info

Publish Date
11 Mar 2022

Abstract

This study aims to see whether there has been a change in the pattern of consumption of halal food during a pandemic. This study used a sample of the Soloraya Residence with a random sampling distribution technique using an online questionnaire (G-form). The quantitative research method is carried out using the Extended TPB approach, and processed with the Structural Equation Modeling Technique. The results show that all constructs namely attitude, subjective norms, perceived behavioral control, religiosity and descriptive norms affect the purchase intention of halal food and the decision to buy halal food. By using a pandemic condition as a dummy variable, the results obtained are differences in decision making to buy halal food before and during a pandemic. This means that there is a pattern of changes in people's consumption that tends to choose halal food, even though the changes are small.

Copyrights © 2022






Journal Info

Abbrev

jisel

Publisher

Subject

Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

The Journal of Islamic Economic Laws is intended to be a media for disseminating results of researches and an exchange of Indonesian scientific work among academics, practitioners, regulators, and the public. The Journal of Islamic Economic Laws covers a variety of research approaches, namely ...