Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora)
Vol 6 No 1 (2022): Santhet : Jurnal Sejarah, Pendidikan, dan Humaniora

Eksistensi Wisata Kuliner pada Masa Pandemi Covid-19 dalam Pemulihan Ekonomi dan Pariwisata di Desa Sangeh, Badung, Bali

Waruwu, Dermawan (Unknown)



Article Info

Publish Date
02 Apr 2022

Abstract

This article discussed the existence of culinary tourism during the Covid-19 pandemic in economic recovery and tourism in Sangeh Village, Badung, Bali. The tourism sector as a source of income for the Balinese people and a contributor to foreign exchange for the country has decreased during the Covid-19 pandemic. Almost all culinary tourism spots in Bali are closed because tourist visits have decreased significantly during the Covid-19 pandemic. The existence of culinary tourism in Sangeh Tourism Village has actually increased tourist visits. This article is a descriptive study that analyzed the types, forms, and marketing strategies of culinary tourism during the Covid-19 pandemic in restoring the economy and tourism in Sangeh Tourism Village. This study used a qualitative approach through observation, interviews, and documentation. The writer interviewed business owners and tourists who had a culinary tour in the village. The results of the study showed: First, the types of culinary tourism sold by the Sangeh Tourism Village are in the form of food and drinks favored by young people such as coffee, meatballs, and burgers. Second, the existence of culinary tourism in Sangeh Tourism Village provides a relatively cheap price to reach young people. Third, the culinary tourism marketing strategy in Sangeh Tourism Village uses social media that is often used by young people such as Facebook, Instagram, and Twitter. The results of this study provided information about the existence of culinary tourism during the Covid-19 pandemic by targeting young people using social media and providing relatively cheap prices while enjoying the rural atmosphere in Sangeh Tourism Village.

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Journal Info

Abbrev

santhet

Publisher

Subject

Humanities Environmental Science Other

Description

The aim of this journal publication is to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of history Santhet: (Journal of Education, History and Humanities) mainly focuses on the main problems in the development of the field of history as follows: ...